Upward, and ever upward!

Upward, and then upward again.
Mountains are high, and people are the peaks—our hearts reach ever higher.
Upward, and ever upward!
—— KENCAMY’s 2025 Annual General Meeting for All Employees Held ——

March 20, 2025, with the theme “Upward, and Ever Upward” The annual employee conference themed “Kain: A Year of Excellence in Bespoke Living” was held with great fanfare in the auditorium of Kain’s production base! Employees from Kain’s production base, Kain’s directly operated centers, and Kain’s brand operations center gathered together, enthusiastically looking back on their journey of hard work and jointly embarking on a brand-new chapter. This conference is not only a celebration of past achievements but also a rallying cry to set our sights on even greater goals!

The conference kicked off with a powerful annual review video. As lights and shadows shifted, the remarkable achievements of 2024 came vividly to life. On this journey "toward greater heights," countless ordinary individuals have forged extraordinary accomplishments. The meeting provided a thorough summary and retrospective analysis of each department’s work content and outcomes for 2024.

Talent is the primary productive force.
Talents are the primary productive forces.

In the era of the knowledge economy, talent has become the primary driving force behind corporate development. Employees are a company’s invaluable asset. By giving employees due recognition, carefully listening to their ideas and suggestions, and helping them truly feel their own worth, companies can establish a scientifically sound and reasonable reward system that offers both material and spiritual incentives to high-performing employees. This not only boosts employees’ enthusiasm and creativity but also enables enterprises to move forward steadily in the fiercely competitive market. We pay tribute to every “aspirer” for their hard work and unwavering commitment.

The great way is simplicity; practical action comes first.
Talents are the primary productive forces.

Mr. Wang Lianen, the founder of the company, analyzed the current market conditions in the industry and outlined both the challenges and opportunities facing the enterprise. He also set higher expectations and requirements for each department. Internationalization, design, and systems will be the key themes guiding the company’s brand on its next stage of development. In this complex market environment, our guiding principle for moving forward is “The greatest wisdom lies in simplicity; practical action comes first.” We don’t indulge in flashy concepts or superficial gestures. Every employee is a doer—working with one shared vision and united effort, demonstrating the power of practical action through hard work and concrete actions. Because we deeply understand that only by staying grounded and down-to-earth can we overcome even the toughest challenges, enabling our company to steadily advance amid competition and climb one peak after another.

To align with the company’s rapid growth, the conference announced a brand-new organizational restructuring plan as well as the company’s updated strategic objectives. The new structure is centered on “agility, efficiency, and innovation,” and features comprehensive strategic planning across multiple areas—including branding, sales, marketing, delivery, R&D, talent development, and management—injecting powerful momentum into a new round of upward breakthroughs!

Upward—this is the belief of all Cainites;
Moving upward is the courage to break boundaries;
Upward striving is the artisanal pursuit of excellence;
Upward—this is the spirit of embarking together on a journey to mountains and seas!

———

In spring 2025, let’s make a promise.
Let’s climb to new heights together! Upward, and ever upward!