From “what you see is what you get” to “what you don’t see is what you know.”

From “what you see is what you get” to “what you don’t see is what you know.”

Technology is transforming the whole-house customization service model at an unprecedented pace. This report focuses on the practical applications of AI (artificial intelligence) and VR (virtual reality) technologies. With AI-powered design systems, multiple optimized solutions can be quickly generated based on floor plans, budgets, and personal preferences. Meanwhile, VR technology allows consumers to “immersively” explore their future homes even before construction begins, effectively eliminating any discrepancies between the design and the final result. This not only significantly boosts design efficiency and customer satisfaction but also extends customized services from “product delivery” to “pre-construction experience,” marking yet another leap forward in the industry’s digital service capabilities and offering consumers a more precise and transparent customization journey.