From “what you see is what you get” to “what you don’t see is what you know”

From “what you see is what you get” to “what you don’t see is what you know”

Technology is transforming the entire high-end custom‑home service model at an unprecedented pace. This report focuses on the practical applications of AI (artificial intelligence) and VR (virtual reality). An AI‑powered design system can swiftly generate multiple optimized layouts based on floor plans, budgets, and personal preferences, while VR technology allows consumers to virtually “immerse” themselves in their future homes before construction begins, effectively eliminating the gap between design expectations and reality. These innovations not only significantly boost design efficiency and customer satisfaction but also extend personalized services from “product delivery” to “pre‑construction experience,” marking another major leap forward in the industry’s digital service capabilities and delivering a more precise, more transparent customization journey for consumers.