Saying goodbye to the “delivery equals end-of-the-line” model, whole-house customization brands are racing to upgrade to “full-lifecycle services.”
As market competition intensifies, service has become the key to brand differentiation. This press release observes that leading whole-house customization companies are no longer confined to one-time sales; instead, they are focusing on building comprehensive service systems that cover the entire lifecycle—from pre-sales and during-sales to after-sales. Specific initiatives include offering warranty commitments lasting up to ten years, introducing “refreshment services” such as upgrading internal cabinet layouts and allowing color changes for door panels, and establishing a rapid-response membership maintenance system. This shift in role—from “seller” to “long-term home partner”—is aimed at enhancing customer loyalty and improving brand reputation, signaling that industry competition has moved from a price war over products to a battle centered on the deep value of services.
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